How to Build a Robust Candidate Pipeline

Building a Candidate Pipeline

Is your business future-proofed against talent loss? In this job market, you will greatly extend your time to fill if you wait for people to apply for an open role. These days, it’s important to protect your organization by building long-term relationships with passive candidates through a candidate pipeline.

Gone are the days of one-time chats with job candidates who later fall off your radar. Today’s effective recruiting strategy includes an established talent pipeline so you can tap into a broader talent pool of more targeted, qualified, and interested candidates when the need arises.

But how do you build a candidate pipeline? . Now, it’s more important than ever for recruiters to build lasting, long-term relationships with prospective hires.

How to Establish and Grow a Candidate Pipeline

Building a candidate pipeline is essential to ensure you have a steady flow of qualified candidates for your open positions. Here’s a step-by-step guide to help you build an effective pipeline.

1. Identify Your Required Job Roles

Before sourcing candidates, you must figure out what roles you need them to fill. Therefore, your first task is to determine which positions frequently need to be filled. In addition, identify what roles you would potentially need in the future. As your company evolves, your hiring needs will change, so it’s important to continually reflect on your “best candidate” criteria.

• Hot Tip: Conducting talent mapping at least once a year can help you identify skill gaps and roles that you need in your organization. This process also can save you time and money by potentially finding someone internal to reposition or promote.

2. Reach out to Your Professional Network

Everyone who has been in their industry for a while ends up meeting people in the same sphere. This gradually builds a network of professionals who can potentially help you with talent acquisition. If you do not have a strong professional network, it’s never too late to build one. Here are a couple of ways to reinforce or build up your network:

• Attend Industry Events: Going to networking events like conferences, seminars, and trade shows allows you to meet potential candidates. Also, bring your business card everywhere you go. You never know when you’ll meet quality candidates at parties, weddings, the grocery store, recitals, or other random social events. The world is an exciting place and you never know when opportunity strikes!
• Establish an Employee Referral Program: Your employees are definitely in your industry, so the chances are high they know someone else who shares similar interests. Encourage your current employees to refer candidates. Fun fact: employee referrals often lead to high-quality hires!

3. Outreach to Active Candidates

The easiest and lowest cost method to build a talent pool is to reach for the lowest hanging fruit: people actively looking for opportunities, aka active candidates. You can find some great people here, so never overlook this talent sourcing method. While it’s not the most on-target method, you can leave yourself open to meeting the right people if the candidate happens to find you. Here are some ways to attract on-target active candidates:

• Create Targeted Job Descriptions: Develop detailed job descriptions outlining required skills, experience, and qualifications. The more specific you are, the higher your chances on receiving on-target resumes.
• Leverage Job Boards: Post positions on popular job boards like Indeed and any relevant industry sites. Just keep in mind that posting a job to a broad audience can result in a mixed bag of results. To prevent some off-target job seekers from applying, make key skill requirements clear on your post.
• Use Social Media: Promote job openings on social media platforms like LinkedIn, Twitter, and Facebook. Sometimes, the ideal candidate may find you through broad channels like this. You can also gain followers who can later turn out to be the right candidates for certain roles.

4. Source on-Target Passive Candidates through Recruitment Research

Passive candidates are genuine treasures for anyone who needs to build a talent pipeline. When you identify these already employed professionals who actively use the desired skillsets for your open role, they can more easily onboard to the new job without a lot of scaffolding. The trick is to find them, build relationships with them, and hopefully hire them.

The most straightforward and effective method for identifying passive candidates is to enlist the help of a recruitment research firm like Corporate Navigators. These firms employ Recruitment Researchers and Candidate Developers who will continuously scout and engage with potential candidates that match your criteria, delivering their names to you as they become available.

Passive candidates are a significant asset for companies seeking specific skills or experience that might be challenging to find through traditional job markets. Recruitment firms can uncover these candidates by researching companies and reaching out to professionals currently working in the roles your organization needs to fill.

This streamlined process should be part of every effective talent acquisition strategy as it helps in identifying potential candidates who possess the skills and experience necessary for the position.

5. Plan Consistent Touch Points

Now that you have a list of employee referrals, active candidates, passive candidates, and other networking contacts, it’s time to stay in touch with them by using a targeted, intentional campaign. This can be done through an applicant tracking system (ATS) for active candidates and softer email campaigns via CRM for passive candidates.

For active candidates: Use an Applicant Tracking System (ATS) to store and manage candidate information. This automation makes life a lot easier when sorting and tracking applicants as they come into your system.

For passive candidates and industry referrals: Use a CRM to stay in touch with past candidates who were not hired but showed potential. Prioritize consistent communication via targeted emails, text messages, or other communication methods to candidates in your pipeline to keep them engaged.

• Tip: Provide value in all your communications. Share industry insights, success stories, testimonials, shareable achievements, company updates, and other relevant information to keep candidates interested. This will also boost your brand image, which is one of the key factors that attract quality hires.

6. Regularly Nurture Your Pipeline

To create an effective candidate pipeline, you need to streamline your entire hiring process. This is easier with a dedicated recruitment department but smaller businesses can also manage this with one or two people concentrating their efforts on this task.

Start by developing a structured plan for screening, interviewing, and selecting candidates. Standardize interviews by using consistent questions and evaluation criteria to ensure fairness. Track metrics like time-to-fill, source of hire, and candidate quality to measure the effectiveness of your hiring pipeline.

Regularly gather feedback from both candidates and hiring managers to refine and improve the process. Analyze this data to pinpoint areas needing improvement and adapt your sourcing and engagement strategies accordingly to enhance overall results.

Build a Candidate Pipeline to Future-Proof Your Business

Having an effective talent pipeline strategy is key for filling key roles in your organization. By staying proactive and responsive, you can ensure that you always have access to a pool of talented candidates ready to meet your hiring needs.

However, to build one, it takes active sourcing and contact nurture. If you need to outsource the task of building a candidate pipeline, contact us at Corporate Navigators. We can identify qualified candidates and curate a list of professionals who can be great fits for your future talent needs.